Our Vision

SAME CUP is dedicated to creating more diversity and inclusion in positions of influence and power across the specialty coffee industry.


What a vision, right?!

In a perfect world we would love to see a diverse cross section of society in jobs that influence and inspire others. We believe that our industry (Australian specialty coffee) is stacked towards the success of individuals who fit a certain mold, people who look and think like the people in power.

This often isn’t intentional, but regardless - we need to modify our approach and get past this for the greater good of our industry and all of the people in it.

When we don’t diversify our employees at all levels we are missing out on the wealth of knowledge that these people possess and ultimately we are missing out on the ability to genuinely connect with a broader audience.

Not only that, but we can provide marginalised people an opportunity to look up to and be inspired by someone that looks/thinks like them -it’s a win/win.

We acknowledge that there are many groups of marginalised people in the specialty coffee industry. Including but not limited to: women, LGBTQI+, Indigenous people, people of colour, people from rural areas, low socio-ecominc backgrounds, people with a mental or physical disability and people of all ethnic and religious backgrounds different from our own.


As my own life experiences are that of a straight, white woman - I understand that I have not experienced the same barriers that many people have. However, I can definitely relate to discrimination, harassment, bullying, juggling family and a full-time job - I know how hard it can be to get by, let alone progress a career in coffee.

At this early stage we will be focusing our energies on the areas of women and queer folk but we will still be engaged with all other communities. We will always proudly support all of the members of our specialty coffee family. We have big plans for the future and we can’t wait to see what happens next.

SAME CUP will provide an avenue for networking, personal and professional development, education and increasing the visibility and power of the WHOLE coffee community.

Welcome to SAME CUP.

Demelza Jones - Founder

Just a couple of gals, some coffees and a plan.

Just a couple of gals, some coffees and a plan.